Mike Arrington wrote a pleasingly forceful denunciation of embargoes yesterday. Embargoes are agreements between PR people and reporters to hold publication until a certain time, but they always get broken and generally have become useless and counterproductive.
The talk was very blunt: they will break agreements they’ve already made, and they will always do it. “We will break every embargo we agree to … From now our new policy is to break every embargo.”
But not yet. On TechCrunch’s front door is 12seconds, which was announced to reporters last week the old-fashioned way, under embargo, for publication today.
So come on, lads! Break some embargoes already! It’s CES next month: there are surely loads of items the whole tech-writin’ world is sitting on.
Update: Here’s how it’s done: Lenovo’s dual-screen 700DS monster laptop, which bloggers were briefed on yesterday under a Jan. 8 embargo, gets anonymously posted to a web forum after google reveals a tenuous mention in official literature. Subsequently tipped off to bigger outlets, the whole shebang, photos and all, can justifiably be run. And lo, it is no longer a CES announcement.