Techcrunch: start breaking embargoes already!

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Mike Arrington wrote a pleasingly forceful denunciation of embargoes yesterday. Embargoes are agreements between PR people and reporters to hold publication until a certain time, but they always get broken and generally have become useless and counterproductive.

The talk was very blunt: they will break agreements they’ve already made, and they will always do it. “We will break every embargo we agree to … From now our new policy is to break every embargo.”

But not yet. On TechCrunch’s front door is 12seconds, which was announced to reporters last week the old-fashioned way, under embargo, for publication today.

So come on, lads! Break some embargoes already! It’s CES next month: there are surely loads of items the whole tech-writin’ world is sitting on.

Update: Here’s how it’s done: Lenovo’s dual-screen 700DS monster laptop, which bloggers were briefed on yesterday under a Jan. 8 embargo, gets anonymously posted to a web forum after google reveals a tenuous mention in official literature. Subsequently tipped off to bigger outlets, the whole shebang, photos and all, can justifiably be run. And lo, it is no longer a CES announcement.

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3 Responses to Techcrunch: start breaking embargoes already!

  1. Rob Beschizza says:

    You’re right. While I’d like to see the end of embargoes myself, I’m not going to burn anyone. It’s just not worth it, and our appeal isn’t built on breaking news.

    But I don’t think they’re lazy: everyone’s uneasy about the unpredictability of embargoes, so Mike Arrington wants to simplify the game. And he doesn’t care if people think he’s unscrupulous.

  2. Anonymous says:

    A great way to simultaneously destroy existing relationships with PR reps and prevent new ones from occurring.

    This is the treatment for herpes lazy journalism the world needs.

  3. bardfinn says:

    The PR reps will simply set up two schedules: One for those who honour the embargoes, and one for those who don’t.

    Which is more work for someone who (if they’re a good PR rep in these tough times) is already over-worked.

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