How far Apple has come. Where now their advertisements are peopled with the cream of America's ample smugness crop — the silhouettes of hipsters flinging razor-thin laptops back and forth between one another like impossibly gorgeous doofuses playing frisbee with shurikens — it was once just a greasy, bleary-eyed middle manager in a cheap, crumpled suit, dripping 40 proof sweat upon a machine with the same density as an original volume of St. Augustine's City of God printed in dark matter. He's doing finances, but the sordid luster of his eyes make it clear he is, right that moment, dreaming of the creation of Usenet's alt.rectal-insertion newsgroup. This was the customer Apple wanted then.
Bonus: the ad's lede, which seems to suggest that, when everyone's left the office for the day, an Apple I is pretty good for fucking.
A lot more vintage Apple ads at this Flickr group.