Best and Worst reworked logos of 2008

Posted by Joel Johnson, December 22, 2008 9:33 AM | permalink

Brand New lists their "Best & Worst" logo redesigns of 2008, including a few from gadgety companies like ol' SanDisk above.

I still think they're wrong about the Camel repackaging. There are some things that should should remain antiquated, like cancer. Also, I just now realized that their Ford rebranding was an April Fool's prank. I am on the ball.

Brand New: Best & Worst 2008 [UnderConsideration.com/brandnew/]

Is it "logos"? I know that that's an accepted plural form, but of all the words to have a conflated meaning, that seems like the worst one to use. Can we use "logo" as plural? It sounds fine.

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Discussion

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#1 posted by technogeek , December 22, 2008 9:48 AM

Logo originated as a jargon truncation of "logotype", which comes straight from the Greek (λογότυπος, logotypos). If the plural of this contraction bothers you, may I suggest you undo the compression and write "logotypes."

Though combining it with another truncation and the Greek form does yield the interesting concept of "logo typos"...

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#2 posted by Drywall , December 22, 2008 11:10 AM

Bah! Etymology be damned. I vote for "loga" or "logum" as the plural form of "logo." Neither works quite as well as an alternative plural as, say, "boxen," but both are clearly superior to "logos," which sounds confusingly related to non-plural nouns like Eros and pathos.

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#3 posted by thequickbrownfox , December 22, 2008 12:15 PM

Methinks the SanDisk people were worried that the curve of the "D" was too similar to the Islamic crescent moon image.

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#4 posted by ferdinandcc , December 22, 2008 6:12 PM

Methinks it's more like the super-thin strokes of the letters, and the sharp point of that D, made it nearly impossible to reproduce at the very tiny sizes required to, you know, print or engrave the logo on tiny chips or what-have-you. You can only get so small before the tiny strokes become invisible.

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#5 posted by theawesomerobot , December 22, 2008 7:36 PM

Hooray for logos!

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#6 posted by Trnck , December 22, 2008 10:08 PM

When I first saw the new logo of Animal Planet, I thought it was some "kids time" which uses logos designed by 8-year-olds.

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#7 posted by linoleum knife , December 22, 2008 11:10 PM

I smoked Camel Lights for years and was a little annoyed with the redesign. I agree with your post. The funny thing is that I finally quit shortly after and am still smoke free 9 months later. Maybe their redesign helped my subconscious want to quit. Sucks to be them.

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#8 posted by Jake0748 , December 23, 2008 10:52 AM

For me, this is one of those times when the repetition of a word makes it sound weird and goofy.

logo
logo
logo
logo
logo

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#9 posted by theawesomerobot , December 23, 2008 4:49 PM

Pft, the Camel packaging is nothing short of awesome, look at that type, man! gorgeous.

Even Nazi's had some nicely designed propaganda.