"There are two kinds of Apple reporters," remarks Dan Lyons in his awe-inspiring thrashing of CNBC's Jim Goldman. "There are those that accept the company will lie to them, and then there are those that get snowballed and punked, like your bureau chief here. You should apologize to Gizmodo: they were right and you were wrong." Paraphrased from a CNBC segment on Steve Jobs' health, Lyons got himself banned from CNBC for the public whipping. But he's closed the book on Goldman's credibility in severe style, making CNBC look not just like a victim of Apple's spin machine, but a willing participant in attacks on rivals that beat it to the story. After Jesus Diaz of Gizmodo wrote that Jobs' health was declining rapidly, Goldman responded that it was wrong and that the Apple CEO was fine. Not only was he incorrect, but it turns out that other sources had told him otherwise: he chose to toe the line until Jobs stepped down. The action starts about 3:20 in.