Fake LEGO ads pit brickplay against sex, needle, and gunplay

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These advertisements for LEGO from agency DDB aren’t real, in as far as they certainly weren’t commissioned by the brickmaker, but we can still love them. [via Animal]

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11 Responses to Fake LEGO ads pit brickplay against sex, needle, and gunplay

  1. Justin Marrington says:

    I dunno. I think they’re kind of fun.

    Drugs, sex, and suicide are all fine and fun. But so is lego. And anyway, I don’t see why they should be mutually exclusive.

    /me wanders off to make a lego/technic auto-erotic asphyxiation rig.

  2. Downpressor says:

    How bout just entombed in LEGO?

  3. owza says:

    @7 They didn’t…

  4. Karnuvap says:

    I like the pixellation – the first one almost looks like he’s about to shoot himself with a Lego gun.

    A Lego needle is going be a bit blunt though and don’t get me started on how painful the last one is going to be.

  5. blip says:

    Sex is bad, kids.

  6. Clay says:

    How on earth can such a high-end ad agency, one that is supposed to possess an acutely-developed sense of branding, put together ads that are so completely blind of a company’s brand?

    Lego’s brand is not edgy, nor does it have any need or desire to be so. I mean, you don’t need a market research team and three weeks to figure this stuff out.

  7. pork musket says:

    I really don’t see it. TV leads to suicide and drugs and – heaven forbid! – coitus with attractive females? 2 of those 3 things are near and dear to me.

  8. guy_jin says:

    whoever made these should be fired.

  9. coop says:

    @2 – They’re ‘fake ads’. Why should somebody be fired?

  10. gabrielm says:

    Perhaps they should be fake fired!

  11. annoyingmouse says:

    “yeah so… like… ehm… we’re… ehm… the photos?… oh… like… ehm… they’re for… ehm… well…. what I mean to say is…. ehm… that… they’re… for…. like…. an advert!!! Yeah that’s right… an advert… for…. ehm… you know… ehm… they’re like… for … Lego?” I think the whole fake campaign was just to back up a story they’d told a pretty lady as an excuse to take photos. Or perhaps I just watch too much TV.

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