Adobe CEO: iPhone Flash “ball in our court”

flash_iphone.jpg

Apple has seemed disingenuously reticent to get Flash on the iPhone. Jobs said the technical challenge was essentially insurmountable; throwing its head back, Adobe lolwhutted and said they could have Flash on the iPhone stat, if Apple would only give approval.

Now Adobe CEO Shantanu Narayen is claiming that a deal has been strucky on iPhone flash: “It’s a hard technical challenge, and that’s part of the reason Apple and Adobe are collaborating. The ball is in our court. The onus is on us to deliver.”

That certainly sounds promising… but there’s the whiff of wishful thinking there from the Adobe CEO. Say it enough times and maybe it’ll come true. Consensus opinion is that even if it were possible, Apple is freaked out about the idea of a full-functioning version of Flash for the iPhone cannibalizing sales in its App Store.

That’s certainly compelling: there will be no reason to pay Apple $0.99 for virtual flashlights and succulent flatulence generators if Flash comes to the iPhone. Which is also a compelling reason for the consumer to want it to come.

My guess is that if Flash comes to the iPhone, its going to essentially be stripped of most of its interactive functions, and largely be an app for online video and audio. And I bet you’ll have to buy it through the App Store.

Adobe’s Narayen Says Flash on IPhone Is a Challenge (Update2) [Bloomberg]

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7 Responses to Adobe CEO: iPhone Flash “ball in our court”

  1. Anonymous says:

    Are you retarded?

    No, seriously: ARE YOU RETARDED?

    You actually think “Consensus opinion is that even if it were possible [to deploy Flash on the iPhone], Apple is freaked out about the idea of a full-functioning version of Flash for the iPhone cannibalizing sales in its App Store.”

    Because THAT IS RETARDED.

    You do know that Apple gets 30% of every App Store sale, right?

    Flash isn’t on the iPhone BECAUSE IT’S PROPRIETARY ADOBE CRAP and an obscene processor/battery hog.

  2. Zarniwoop says:

    My guess is you’ll have to launch flash elements in a separate process to Safari. But Voice Over IP works in flash, right? This should be interesting.

    Also, the prospect of having a considerable number of decent games on the iphone is nice.

  3. The Lizardman says:

    @3 I am temtped to ask if you are retarded but I don’t want to unnecessarily imply that retarded people are that slow and dim-witted.

    Yeah, Apple gets a % of each app sale but, and this would be the point, if you got flash as you should then a person would only have to make one app store purchase for the flash and then use (free) flash apps instead of purchased app store apps. full functioning flash on the iphone means buying just one app from apple (flash) and not several.

  4. dssstrkl says:

    Are you really that excited over the prospect of having your battery annihilated by some website with a bunch of flash animations? Considering the damage that flash does to my Macbook Pro’s battery when some stupid ad (that usually coincides with some ugly cross-site scripting) drives my CPU up past 100%, I say the longer there’s no flash on the iphone, the better.

    After all, why do you think people put Adblock and Flashblock on their browsers?

  5. snakajima says:

    I think Apple does not worry about Flash at all. The native applications on app store, and Flash applications are very different. Adobe is trying to push Flash lite to iPhone, which is totally a joke. Apple wants to have a real Flash, but real Flash is too big and too slow on mobile devices.

    I wrote a little bit analysis on my blog (http://satoshi.blogs.com/uie).

  6. Anonymous says:

    ” Flash isn’t on the iPhone BECAUSE IT’S PROPRIETARY ADOBE CRAP and an obscene processor/battery hog. ”

    Apple zealot crying about proprietary. Find a mirror. Look in it.

  7. The Lizardman says:

    I will guess that your guess is right and thusly one of the iphone’s biggest flaws will turn into an even bigger flaw. Bad implementation can often be worse than none.

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