A human lifetime in Rolex Time Sand

rolex_timesand.jpg

Michael Marcovici seems to specialize in art projects in which symbolic effigies of enormous amounts of countable things (money, time and… huh… Sangaku Kaizen soul stones) are stacked in illustrative ways. His Rolex exhibit takes 18 pallets of official Rolex brand time sand and stacks it into a human lifetime of 81 years, with each 30kg bag taking 30 days to pour through an hourglass.

The big puzzler for me: Rolex packages 30kg. bags of time sand? Who are they selling it to, short of Golden Age DC superheroes?

1/6 [Artist's Site via Oh Gizmo]

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14 Responses to A human lifetime in Rolex Time Sand

  1. morcheeba says:

    agreed. Thanks Semiotix.

  2. Anonymous says:

    What if you’re in prison, and the other prisoners keep breaking your Boggle timer?

  3. GregLondon says:

    that rolex is a counterfeit.

  4. DSMVWL THS says:

    Time sand… what a wonderfully mystical-sounding product.

    Is it harvested from the high desert plateaus of Gallifrey?

  5. HeatherB says:

    @Gadgetgav, thank goodness Socrates and other teachers didn’t take your POV.

  6. GadgetGav says:

    If you need it explaining, you can’t understand.

  7. ultimatecowboy says:

    hahahah Semiotix FTW on this one.

    Well met, my friend.

  8. ROSSINDETROIT says:

    If my Rolex experiences are typical, that pile of sand is merely approximate. Plus or minus 10 seconds/day is good enough for them.

  9. semiotix says:

    Well, here’s your problem right here, I guess you thought you’d save a buck or two, refill it with length sand instead of time sand. Yeah, whole other dimension, doesn’t work, pal.

    …Well, we’re gonna hafta pump and flush it, that’s not gonna be cheap, then we gotta fill it up with the right stuff. Long story short, you’re looking at a week and five hundred bucks.

    You need a loaner? HEY VINNIE! Set this guy up with the ’91 sundial. No offense, fella, but I’ve seen what you do with hourglasses.

  10. dole says:

    Coming soon on the streets of NYC: Bootleg Rolex Time Sand

  11. bardfinn says:

    There is a Prince in Persia, I am led to understand, who uses quite a lot of this substance.

  12. ROSSINDETROIT says:

    Mostly silicon but still proudly mechanical.

  13. strider_mt2k says:

    If I could save [this] in a bottle,

    If words could make wishes come true…

  14. scissorfighter says:

    No dude, that’s the art! Rolex Time Sand only exists in this installation. They don’t package it and they don’t sell it to superheros.

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