Google banned "Netbook" term from ads at Psion's request
Please note that we received a complaint from the trademark owner of NETBOOK. In their complaint, the trademark owner stated that they are the owner of the mark and that its use in certain advertisements is not authorized. ... If you disagree with the trademark owner's assertion of exclusive rights to use the trademark, we encourage you to contact the trademark owner directly. Google is not in a position to arbitrate these disputes.
Google rejects review of AdWords "netbook" ban [Save the Netbooks]

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Is Apple the only company allowed to use "iPhone" in adwords?
It doesn't own the trademark. It licenses it from Cisco.
Still? I thought they knocked that on the head.. Ouch! :)
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...All together now, in the key of "B":
Netbook! Netbook! Netbook! Netbook! Netbook! Netbook! Netbook! Netbook! Netbook! Netbook! Netbook! Netbook! Netbook! Netbook! Netbook! Netbook! Netbook! Netbook! Netbook! Netbook! Netbook! Netbook! Netbook! Netbook! Netbook! Netbook! Netbook! Netbook! Netbook! Netbook! Netbook! Netbook! Netbook! Netbook! Netbook! Netbook! Neeetboooooooook-ah!