In the same vein as the classic Tamagotchi, but with a touchscreen to keep up with the gaming Joneses, Yuruppy is a virtual pet for modern sorts. Manufactured by Tomy Takara, it can play as puppy, kitten or chicken. All one needs to is pet it, i.e. rub the screen, and slog through 14 mini-games that advance it in grueling RPG fashion.
Yuruppy is $21, with a deluxe $38 edition.