Two things: Listening to Brian Maynard, Director of Marketing at KitchenAid, talk about all the color choices the company has used over the years is like hearing a short story about the history of mass market color in general. 50 different colors are available from the Ohio-based company. (I just used my powder blue KitchenAid to make some cheesecake bites.)
The other thing: I fucking love Core 77.



I love my KitchenAide. Powerful for home use, rugged and I know it can be fixed if something breaks.
The complete antithesis to the single use culture.
I got mine from state surplus missing a motor brush. $3 later and I had an excellent working mixer! It’s the K5ss, the lifting-bowl rather than tilt-head model. I love the sound of a high quality electric motor – Whirrrrrr
We have a purple KitchenAid stand mixer, but I’m waiting patiently for the Giger Alien xenomorph head paint job with mini jaws wand attachment. Oh to dream…
I love my core i7.
Cheescake bites! Maybe I’ll make some too… on my mom’s 30 year old dijon yellow Kitchen Aide that I’ve inherited. I think of it as sort of an heirloom appliance. It still works great, though the cord is starting to fray a little bit…