Netflix just sent out an email saying that it will increase its monthly charge for unlimited Blu-Ray access from $1 to $4 a month. Pow! (If you rent more than one movie at once, the rates scale ) Text of the email below:
You are receiving this email because you added unlimited Blu-ray
access to your account for $1 a month. The number of Blu-ray titles
has increased significantly and will continue to do so. As we buy
more, you are able to choose from a rapidly expanding selection of
Blu-ray titles. And as you've probably heard, Blu-ray discs are
substantially more expensive than standard definition DVDs.
As a result, the monthly charge for Blu-ray access is increasing for
most plans and will now vary by plan. The charge for monthly Blu-ray
access on your 3 DVDs at-a-time (Unlimited) plan will increase from $1
a month to $4 a month. The price of your 3 DVDs at-a-time (Unlimited)
plan is not changing and remains at $16.99 a month.
The new charge for Blu-ray access will be automatically added to your
next billing statement on or after April 27, 2009 and will be
referenced in your Membership Terms and Details.
If you wish to continue unlimited Blu-ray access for $4 a month, you
don't need to do anything. If not, you can remove Blu-ray access
anytime by visiting Your Account.
If you have questions about this change or need any assistance, please
call us anytime at 1-888-923-0898.
-The Netflix Team
Why are Blu-Ray discs so expensive, again? It seems stupid for the Blu people to advertise piracy so openly.
Update: Engadget has a chart, useful to those who rent more than one movie at a time.