POSTED BY

Rob Beschizza

AT 10:27 AM
Saturday April 4, 2009

Fashion

gimages

Le Whif, a chocolate inhaler

le-whif-1.jpgPitched as "a revolutionary new way of eating chocolate," Le Whif will come in four chocolate flavors: mint, raspberry, mango and plain. It is the invention of Harvard Professor David Edwards:

"Over the centuries we've been eating smaller and smaller quantities at shorter and shorter intervals. It seemed to us that eating was tending toward breathing, so, with a mix of culinary art and aerosol science, we've helped move eating habits to their logical conclusion. We call it whiffing."

Right you are, doc. The graphic novel is here.

The Launch: Inhaled Chocolate [Le Whif via Cool Hunting]

13 Comments

strider_mt2k

#1 – 11:02 AM April 4, 2009

Chemical inhalant, looks like a shotgun shell....

Nope no problems here.

claud9999

#2 – 12:44 PM April 4, 2009

#1: LOL

I thought it was called "huffing". Oh...

tuckels

#3 – 6:13 PM April 4, 2009

Four chocolate flavours? What a world we live in!

Anonymous Anonymous

#4 – 11:20 AM April 5, 2009

I hope it is a mouth inhaler, because I don't think chocolate is beneficial to the lungs.

retchdog

#5 – 8:34 PM April 5, 2009

Chocolate is the worst choice of flavor for this. It'll come out more like a whiff of tootsie roll, than actual chocolate. They could have gone with vanilla(-ish); "holiday spice"; citrus. Anything would be better.

Anonymous Anonymous

#6 – 5:45 AM April 6, 2009

I though shotgun shell too

NeonCat

#7 – 8:05 AM April 6, 2009

I am reminded of the Breatharians as mentioned in ye olde SubGenius tome High Weirdness by Mail by Ivan Stang, except they were a fraud and not a gizmo.

lightbender

#8 – 11:17 AM April 6, 2009

Instructions:

1. Place inhaler in shotgun.
2. Put shotgun barrel in mouth.
3. Pull trigger for blast of flavor!

I just can't wait for Double-00-Berry-Blast and 410 French Vanilla flavors.

Lea A Franco

#9 – 6:44 PM April 6, 2009

Finally, supermodels and social X-rays can pay to eat air.

neurolux

#10 – 11:08 PM April 6, 2009

I practically inhale chocolate already.

Anonymous Anonymous

#11 – 12:15 AM April 7, 2009

this is almost as silly as chocolate deodorant

Anonymous Anonymous

#12 – 9:05 PM April 16, 2009

the pics of chocolate are only 150 to 300 microns so the do not enter the lungs and cause coughing

Anonymous Anonymous

#13 – 8:21 AM July 19, 2009

plastic chocolate joint?

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