Pitched as “a revolutionary new way of eating chocolate,” Le Whif will come in four chocolate flavors: mint, raspberry, mango and plain. It is the invention of Harvard Professor David Edwards:
“Over the centuries we’ve been eating smaller and smaller quantities at shorter and shorter intervals. It seemed to us that eating was tending toward breathing, so, with a mix of culinary art and aerosol science, we’ve helped move eating habits to their logical conclusion. We call it whiffing.”
Right you are, doc. The graphic novel is here.
The Launch: Inhaled Chocolate [Le Whif via Cool Hunting]



Chocolate is the worst choice of flavor for this. It’ll come out more like a whiff of tootsie roll, than actual chocolate. They could have gone with vanilla(-ish); “holiday spice”; citrus. Anything would be better.
I hope it is a mouth inhaler, because I don’t think chocolate is beneficial to the lungs.
I practically inhale chocolate already.
this is almost as silly as chocolate deodorant
Instructions:
1. Place inhaler in shotgun.
2. Put shotgun barrel in mouth.
3. Pull trigger for blast of flavor!
I just can’t wait for Double-00-Berry-Blast and 410 French Vanilla flavors.
the pics of chocolate are only 150 to 300 microns so the do not enter the lungs and cause coughing
plastic chocolate joint?
Chemical inhalant, looks like a shotgun shell….
Nope no problems here.
Four chocolate flavours? What a world we live in!
I though shotgun shell too
Finally, supermodels and social X-rays can pay to eat air.
#1: LOL
I thought it was called “huffing”. Oh…
I am reminded of the Breatharians as mentioned in ye olde SubGenius tome High Weirdness by Mail by Ivan Stang, except they were a fraud and not a gizmo.