Ad: Richard Deacon for Thermodor

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33 Responses to Ad: Richard Deacon for Thermodor

  1. RedShirt77 says:

    “Let’s bring back the turtle neck as as fashion item.’

    NOOOOOOOOOOOOO……

  2. cinemajay says:

    @4, the Tidy Bowl Man, Jolly Green Giant, Mr. Whipple (Don’t squeeze the Charmin), Captain Gordon!

    /this is fun!

  3. cinemajay says:

    Aw crap, two of those were food. But I what about the Maytag repairman? I suppose that’s more a device….

  4. Anonymous says:

    2 things:

    @4 Also, Brawny.

    And, “Wooga?”

  5. seespotmaul says:

    Must – move – oven – into – livingroom.

  6. muteboy says:

    I’m going to refer to women as “appliances” from now on.

  7. Anonymous says:

    The woman is Natalie Wood’s sister.

  8. Anonymous says:

    To all the people who are saying Mr. Clean, the Brawny Guy, etc: yeah, but are they actually the ones doing the cleaning? Most of these commercials I see involve the male mascot showing up and handing their awesome products to a woman. Here’s an example on YouTube. It’s debatable who is in the “main” role, but it is clear who the target of this marketing is, and it ain’t the husband (who is usually depicted as an idiot who makes messes or a guy who blithely ignores all of the work his wife is doing and goes around sniffing things; neither gender comes out well here).

    See this video by comedian Sarah Haskins for plenty of examples (and watch some of her other videos, too- she’s hilarious). This ad for an oven isn’t a technically a cleaning product I suppose, but it’s still part of the trend of marketing that tries to make domestic drudgery into some kind of delightful romance that women should be excited to partake in. It’s not trolling to point out that these products are marketed towards women, because women are still expected to cook for and clean up after their families (Sarah has another video called “Feeding Your F**king Family” which is similarly awesome).

    Really, though, the first thing I noticed was how she’s sitting/leaning on that chair. Holy crap, that looks uncomfortable. It’s a really interesting ad, though.

  9. Anonymous says:

    my mom has this range in her home.

  10. Anonymous says:

    HOT! I totally have to have one NOW! I wonder why, I mean I don’t even need one, and I don’t even remember what I’m buying…but I have to have it :P

  11. Anonymous says:

    Oh, and the Maytag repairman? Fixes your laundry machine when it breaks. He doesn’t actually do the damn laundry. Man fixing things = gender normative. Find me a commercial where a man is doing the laundry and loading the clothes into the washer, only to have the washer break and overflow. Feeling exasperated, he calls the Maytag Repairwoman and she fixes it, leaving him to do his laundry in bliss. Really, even a commercial where a man’s appliance breaks and he calls the Maytag Repairman would be comparitively progressive. The overall theme of these commercials is that women are supposed to do these chores, but still require the help of men in the form of products and appliance repair.

  12. pcus27 says:

    I’m going to refer to appliances with respect from now on, so I can increase my chances with the ladies.

    Does anybody remember “tricky tray” from school days besides me?

  13. remmelt says:

    @4:
    http://www.youtube.com/watch?v=MzakqMAaHME

    It’s in Dutch but you’ll probably get the drift.

  14. lava says:

    And the man is Allen Brady’s brother-in-law.

  15. devophill says:

    I set you all a challenge: find me an ad for a cleaning product that doesn’t feature a woman in the main role.
    Its a shame that these kind of stereotypes still persist today.

    What stereotype is in evidence in this ad? Also, I believe most cleaning products are still purchased by women, stereotype or not. Also, this isn’t an ad for a cleaning product.

    /troll success, I guess

  16. Trilby says:

    “The beauty photographed above, is a total cooking appliance”.

    I think the fact that I immediately assumed they were talking about the woman means that I’ve spent too much time on Encyclopedia Dramatica.

  17. nixiebunny says:

    I had no idea that Beavis & Butthead worked for Thermidor.

  18. dculberson says:

    Wow, that was way more suggestive than most modern advertising. Read the text! “…keeps everything warm until you’re ready for action.” “double the appeal of an exotic dish.” Awesome.

    p.s. Richard Deacon was gay. He’s looking at her like, “Honey, you have no chance.”

    p.p.s. My wife said “I didn’t even realize there was an oven in there.”

  19. Mr_Voodoo says:

    What’s so weird about… OH!

    She has large breasts. I get it now.

  20. tuckels says:

    I set you all a challenge: find me an ad for a cleaning product that doesn’t feature a woman in the main role.
    Its a shame that these kind of stereotypes still persist today.

  21. towlemonkey says:

    “I set you all a challenge: find me an ad for a cleaning product that doesn’t feature a woman in the main role.
    Its a shame that these kind of stereotypes still persist today.”

    And tool ads are targeted at men. And little boys play with cars and toy dump trucks. And little boys play with dolls. Oh my God! We have gender divisions in our society! Quick, somebody tell somebody!

  22. demidan says:

    aarrrggh

  23. airship says:

    I’ll bet she is! I’ll bet she is! Wink wink, nudge nudge, know what I mean?

  24. gobo says:

    The sexual double-entendres worked until they got to the “browning element”. Guh.

  25. Anonymous says:

    Mr. Clean?

  26. Anonymous says:

    #4 – I’ve always thought of Billy Mays as the hetero version of Mr. Clean, but you can think of him as your stereotype bustin crusader…

  27. Anonymous says:

    @4 Mr. Clean

  28. Marshall says:

    The golden age of advertising is officially over, apparently.

  29. RedShirt77 says:

    “I set you all a challenge: find me an ad for a cleaning product that doesn’t feature a woman in the main role.
    Its a shame that these kind of stereotypes still persist today.”

    I am sorry. This ad features a gay man staring at a woman drinking a cocktail in an evening gown. what stereotype do you think they are playing on? Why do you assume the woman is in the “main” role? is it “stacked” for her convenience?

  30. David King says:

    I saw this picture somewhere else earlier today and tried to find more on Deacon’s career as a microwave gourmet/pitchman. Found a nice article that’s accompanied by a scary photo

    Here’s another one with a better photo

  31. NoahApples says:

    Despite all the persistent “sex sells” marketing that’s been around for so long, ads these days never seem so strategically stacked and endowed.

  32. ROSSINDETROIT says:

    Let’s bring back the turtle neck as as fashion item. You go first and I’ll live blog it.
    What is up with this bustedass comments system? Am I me or am I not me?

  33. Anonymous says:

    Ironic… Richard Deacon was a homosexual.

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