"You already own all these wonderful things. Enjoy them today."

Kottke saw Objectified ():

Some interesting moments from the Objectified screening last night.

- Rob Walker, who writes the Consumed column for the NY Times Magazine, was my favorite person in the movie. I particularly liked his idea for a million-dollar marketing campaign for the stuff we already own. Paraphrasing from memory: "You already own all these wonderful things. Enjoy them today."

I love this. I was talking to Anil Dash about a similar idea a few days ago, which let to the idea of stickers for laptops and such that read "Last Year's Model!"

[#1 posted by Anonymous, April 10, 2009 11:06 AM]

The sticker would be great... if it were true.

Me, I like video games. However I don't like the prices of either the systems or the games. So I don't buy either until the next generation comes out. ie, when the 360 and PS3 came out I bought the original XBOX and a PS2. I get all the games for dirt cheap and there are plenty of reviews so I know which to get and which to avoid.

Sure, the graphics look amazing on the new systems. I can wait. As for gameplay... pretty sure FEZ sums up the importance of graphics vs. gameplay.

[#2 posted by Clay, April 10, 2009 3:10 PM]

Our culture is one of frequent acquisition and ready disposal. But it can indeed be illuminating to consider the things we have on their own objective merits rather than against their subsequent iterations that exist in the marketplace.

A practice which, with a recession on, has probably seen something of a surge in popularity.

[#3 posted by wheezer, April 11, 2009 9:15 AM]

I'm calling bullshit. Don't forget to pick up the official Objectified merchandise on the official Objectified web shop, two clicks away from the trailer that Kottke links to from his review. http://www.objectifiedfilm.com/shop/