Years ago, women like this were supposed to make fun of people like you for loving Star Trek. Now they're making a living promoting it -- and not just at Comic-Con, but at "hipster" dance parties in L.A. The geek chic pendulum has officially swung as far as it can.
Update: Here's the t-shirt they were giving away there, from the failed eBay auction. It's a riff on this Beatles t-shirt by a Japanese designer whose name I've forgotten. Too bad it says Cobrasnake on it. – Joel