Enjoymentland has published their sales data for the first month of Locovore, their produce awareness application for the iPhone. It looks like if you can score a modest sales success (#64 in “Top 100 Paid Apps” for that month) and get featured on the front page of the App Store, you can pull in about $12k net. A healthy amount, but only if it keeps up.
As you can see, even the best press wasn’t as effective as being blessed by the Apple Marketing team. Not sure what that means in terms of how to best market apps… basically, it leaves all of us at the unbeatable first law of marketing and promotion: build something interesting.
Hmm. I wonder what sort of “mutually beneficial agreement” Apple would take to feature an, er, deserved special attention?
Can vouch for this. Tallymander (tallymander.com) pulled in about ten bucks a day. Which I thought was awesome, since I didn’t expect to make any money on it at all. Did it for fun.
Then Apple put it on the front page of the App Store as a Staff Pick. Suddenly, $160/day in sales.
Staff Picks or What’s Hot positioning is hugely beneficial.
what about the boing boing effect? surely a bb or bbg mention is more powerful than anything on this graph. phhhft.
interestingly though is that the post-front page sales are not really any higher than the post blog-mentions sales.
Gizmodo and Lifehacker are much, much more popular than Boing Boing.