Deliberately buried. Huh!

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This is the latest liquid-cooled tower PC from CoolIT Systems and Boxx. I love the absurd angle at which the photograph is taken, to give it the appearance of a skyscraper or Kubrikian monolith. Is there a less likely perspective from which a human eye might view a desktop computer? “No, you have to crouch right there, and look up. Squint a bit!”

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7 Responses to Deliberately buried. Huh!

  1. AirPillo says:

    you know, I think I’ve seen tons of towers pictured from this “model skyscraper” sort of perspective. It kinda doesn’t make sense to me.

    Your more practical customer is probably going to want something that’s only as big as they need it to be. Making it look like buying it equates to “compensating for something” isn’t really going to reach those folks very well, is it?

  2. Garr says:

    People buying from Boxx aren’t your average customers. Expect them to know what they’re bargaining for.

    Besides that, I really don’t understand posts like these. Deliberately trying to find a weakspot in a product that doesn’t seem to have any? Is this like the TMZ of Gadgetland?

  3. strider_mt2k says:

    Looks like it got your attention enough to post about it on your tech blog.

    Call it what you want, but it did it’s job by getting your attention.

  4. strider_mt2k says:

    Oh yeah, I almost forgot:

    Fish, and plankton. And sea greens, and protein from the sea.
    It’s all here, ready. Fresh as harvest day.
    Fish and sea greens, plankton and protein from the sea.

    And then it stopped coming.
    And they came instead.
    So I store them here. I’m ready. And you’re ready.

    It’s my job. To freeze you. Protein, plankton…

  5. Metostopholes says:

    #4

    Ah, I see. They use that angle to say “Overwhelming, am I not?”

  6. AlbertF says:

    Lol, advertisers always make their products look so big. Not this in general, but also like the McDonalds chocolate sundaes as well. In the commercials they looked huge, but in person, it was no bigger than a cup. What a marketing technique.

    http://www.mooladays.com

  7. registradus says:

    David Hill of Lenovo wrote a blog piece about this very topic http://lenovoblogs.com/designmatters/?p=918

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