Greenheart: Sony Ericsson's "environmentally friendly" cell phone
The C901 GreenHeart
is a cellphone not visually dissimilar to Sony Ericsson's usual fare: a sleek candybar design, metal-silver, with the house's distinctive 1980s look. It differs in that the pitch centers around GreenHeart
, an ad campaign that seeks to establish serious environmental credibility.
Part handset recycling program, part a promise to make its products "the greenest headsets on the market," GreenHeart means, in practice, that you don't get a physical manual, the case is made of 50 percent recycled material, and it uses a light sensor to manage display brightness. It ships with a similarly made headset, and the paints used are nontoxic.
The C901 is a GSM/EDGE/HSPA phone with a five megapixel camera, Xenon flash, instant web-uploads and picture blogging on shot, Bluetooth, Google Maps and geotagging. It has a 240x320 pixel display, 120MB of RAM, Memory Stick Micro support, and is 13mm thick.
Its sister model, Naite, has a two megapixel camera and less memory, but replaces the Memory Stick with MicroSD (!) and shall also come in "Ginger Red."
Giant photos after the jump.
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