This video has nothing to do with click training (that I know of). But I'll go out on a limb and say it had to have taken some deep, deep discipline to shoot that thing.
Personally, I'm all about affirmative verbal cues and occasional treats. Other dog owners prefer the non-verbal conditioned reinforcements of a handheld clicker.
So which is more effective?
According to one recent study the use of a clicker resulted in a "decrease of over 1/3 in training time and number of required reinforcements" when compared to verbal conditioning. Plus, click training also promoted the superior acquisition of complex behaviors (on a limb again, but just look at that video!).
Most of Clickertraining.com's 15 Tips seem pretty straightforward and helpful:
Click for voluntary (or accidental) movements toward your goal. You may coax or lure the animal into a movement or position, but don't push, pull, or hold it. Let the animal discover how to do the behavior on its own. If you need a leash for safety's sake, loop it over your shoulder or tie it to your belt.
A clicker costs $1.50. How hard could this technique be, really?
If you've used a great book, web site or video, or just want to share your experience, please write us in the comments...