Dreamworks to make ViewMaster: The Movie

From Reuters:

“View-Master, the Fisher-Price toy with little 3-D picture discs of mountains, rivers and caverns that kids could rotate through a viewfinder, is the latest vintage toy getting a second life on the big screen.”

Story specifics are “under wraps.”

1. [HeatherB]

   What the hell? It’s nothing like “Transformers” or even the “Candyland” board game. There was no back story or cartoon to the View Master. It was just a View Master. Are they going to make a movie around the hula hoop (no pun intended)or slap bracelets? Honestly, a pathetic, money grubbing grab by the film and toy industry.

2. [A former race mechanic]

   Are they going to make a movie around the hula hoop…

   Have you seen The Hudsucker Proxy?

3. [monopole]

   But is it going to be in 3D?

4. [strider_mt2k]

   Finally, the films I’ve been waiting for are becoming a possibility:

   “Fischer-Price Garage: The Movie”!

   “The Pull-string Dog with Feet on it’s Wheels Trilogy”!

   and

   “Blocks!”

5. [GeekMan]

   If they really wanted to exploit toy properties and also had their finger on the pulse of nostalgia-culture, we would have seen a Lego movie by now.

   We almost certainly won’t.

6. [Brandon West]

   Story specifics are under wraps? C’mon, it’s a Dreamworks film. That means it’s a talking animal with a one-dimensional personality and a stupid grin that gets sucked into the magical world of the Viewmaster. I promise.

7. [Drhaggis]

   Movie aside, moving the reel to the top was probably the best move ever in classic toy re-design.

8. [Ricky Shambles]

   This is just the beginning of the beginning for the Fisher-Price rampage. Imagine: See-n-Say The Movie!

   Then TI gets in on the gig with Speak n Spell The Movie and the sequels, Speak n Read: That Yellow One and Speak n Math: Number Stumper Rules!