Dreamworks to make ViewMaster: The Movie
From Reuters:
"View-Master, the Fisher-Price toy with little 3-D picture discs of mountains, rivers and caverns that kids could rotate through a viewfinder, is the latest vintage toy getting a second life on the big screen."
Story specifics are "under wraps."




HeatherB
#1 – 9:21 AM July 7, 2009
What the hell? It's nothing like "Transformers" or even the "Candyland" board game. There was no back story or cartoon to the View Master. It was just a View Master. Are they going to make a movie around the hula hoop (no pun intended)or slap bracelets? Honestly, a pathetic, money grubbing grab by the film and toy industry.
A former race mechanic
#2 – 9:28 AM July 7, 2009
Are they going to make a movie around the hula hoop...
Have you seen The Hudsucker Proxy?
monopole
#3 – 9:29 AM July 7, 2009
But is it going to be in 3D?
strider_mt2k
#4 – 9:52 AM July 7, 2009
Finally, the films I've been waiting for are becoming a possibility:
"Fischer-Price Garage: The Movie"!
"The Pull-string Dog with Feet on it's Wheels Trilogy"!
and
"Blocks!"
GeekMan
#5 – 5:36 PM July 7, 2009
If they really wanted to exploit toy properties and also had their finger on the pulse of nostalgia-culture, we would have seen a Lego movie by now.
We almost certainly won't.
Brandon West
#6 – 7:20 PM July 7, 2009
Story specifics are under wraps? C'mon, it's a Dreamworks film. That means it's a talking animal with a one-dimensional personality and a stupid grin that gets sucked into the magical world of the Viewmaster. I promise.
Drhaggis
#7 – 2:08 AM July 9, 2009
Movie aside, moving the reel to the top was probably the best move ever in classic toy re-design.
Ricky Shambles
#8 – 1:58 PM July 9, 2009
This is just the beginning of the beginning for the Fisher-Price rampage. Imagine: See-n-Say The Movie!
Then TI gets in on the gig with Speak n Spell The Movie and the sequels, Speak n Read: That Yellow One and Speak n Math: Number Stumper Rules!