POSTED BY

Rob Beschizza

AT 9:13 AM
Tuesday July 7, 2009

Hardware

viewmaster

Dreamworks to make ViewMaster: The Movie

efwefwefwefe.jpgFrom Reuters:

"View-Master, the Fisher-Price toy with little 3-D picture discs of mountains, rivers and caverns that kids could rotate through a viewfinder, is the latest vintage toy getting a second life on the big screen."

Story specifics are "under wraps."

8 Comments

HeatherB

#1 – 9:21 AM July 7, 2009

What the hell? It's nothing like "Transformers" or even the "Candyland" board game. There was no back story or cartoon to the View Master. It was just a View Master. Are they going to make a movie around the hula hoop (no pun intended)or slap bracelets? Honestly, a pathetic, money grubbing grab by the film and toy industry.

A former race mechanic

#2 – 9:28 AM July 7, 2009

Are they going to make a movie around the hula hoop...

Have you seen The Hudsucker Proxy?

monopole

#3 – 9:29 AM July 7, 2009

But is it going to be in 3D?

strider_mt2k

#4 – 9:52 AM July 7, 2009

Finally, the films I've been waiting for are becoming a possibility:

"Fischer-Price Garage: The Movie"!

"The Pull-string Dog with Feet on it's Wheels Trilogy"!

and

"Blocks!"

GeekMan

#5 – 5:36 PM July 7, 2009

If they really wanted to exploit toy properties and also had their finger on the pulse of nostalgia-culture, we would have seen a Lego movie by now.

We almost certainly won't.

Brandon West

#6 – 7:20 PM July 7, 2009

Story specifics are under wraps? C'mon, it's a Dreamworks film. That means it's a talking animal with a one-dimensional personality and a stupid grin that gets sucked into the magical world of the Viewmaster. I promise.

Drhaggis

#7 – 2:08 AM July 9, 2009

Movie aside, moving the reel to the top was probably the best move ever in classic toy re-design.

Ricky Shambles

#8 – 1:58 PM July 9, 2009

This is just the beginning of the beginning for the Fisher-Price rampage. Imagine: See-n-Say The Movie!

Then TI gets in on the gig with Speak n Spell The Movie and the sequels, Speak n Read: That Yellow One and Speak n Math: Number Stumper Rules!

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