Greenpeace released its annual eco-rankings of electronics manufacturers. And the winner is… NOKIA, which scored a 7.45 out of 10 (10 being green-tastic). The whole report is worth a gander, but here’s the highlights, which I recommend reading to yourself in a Howard Cossell voice.
Bad news: Apple finished towards the middle of the pack with 4.7/10.
Apple fails to score top marks on this criterion because it uses unreasonably high threshold limits for BFRs and PVC in products that are allegedly PVC-/BFR-free. The company needs to be commended for running a bold advertising campaign highlighting the green credentials of its MacBooks. Apple still needs to commit to phasing out additional substances with timelines, improve its policy on chemicals and its reporting on chemicals
Worse news: Nintendo brought up the rear with 1/10.
The company has banned phthalates and is monitoring use of antimony and beryllium and although it is endeavouring to eliminate the use of PVC, it has not set a timeline for its phase out. It continues to score zero on all e-waste criteria. On energy, Nintendo loses a point due to a second year of increases in greenhouse gas emissions, despite a commitment to cut CO2 emissions and other greenhouse gases by 2% over each previous year.
How will any of this affect sales? I’m guessing not too much. Feel free to disagree.