POSTED BY

Lisa Katayama

AT 9:18 AM
Tuesday August 11, 2009

ComputersMilitary and Space

advertising • Apple • France • mail

French postal service ad turns a MacBook into a spaceship

In this delightful French TV ad for La Poste, France's national postal service, a man demonstrates the process of mailing a letter online. He reads the instructions, clicks on "send via computer," and then, to his surprise, the computer turns into a spaceship and flies out the window. The simplicity of the concept and the way it's materialized is just great, a rarity in a world full of over-processed commercials.

["Transformers" ad for La Poste via AdFreak.com]

9 Comments

IWood

#1 – 10:39 AM August 11, 2009

"I had OTHER work to do today, you know."

ShaneAH

#2 – 11:06 AM August 11, 2009

Surely the company who made the excellent Citroen ad with the dancing transformer? Someone out there knows!

ShaneAH

#3 – 11:14 AM August 11, 2009

HTML tags for style obviously, not substance. http://www.youtube.com/watch?v=P4ckJFNkra8. Anyone know how to embed links?

jack

#4 – 12:20 PM August 11, 2009

Nice! Now we need a Brown airship for UPS!

_rem

#5 – 1:51 PM August 11, 2009

if only the french postal service was that easy...

Endless queueing, cripple website, angry employees, lazy desk people,...

it's getting better but still.

ZiggyTek

#6 – 3:45 PM August 11, 2009

haha this is pretty awesome. i did see the dancing transformers, which were hilarious. This is a pretty cool ad too. http://ziggytek.com/

Brendan

#7 – 5:58 AM August 12, 2009

Huh- looks a little like the 'great fox' ship from the Star fox series:

http://kirby.classicgaming.gamespy.com/games/smashmelee/levels/venom.jpg

Grimmbone

#8 – 7:13 AM August 12, 2009

I love that the thrusters leave little scorch-marks on the desk. Very cute.

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