Yes, this ad shamelessly rips off Levi's. Yes, the concept is silly. But, man, do I love it. Apparently much more so than our friends at Gizmodo and Gadget Lab, who aren't too keen on the notion of catching a laptop in your buttocks.
Lighten up, fellas!
In fact, go watch some Tim & Eric (NSFW).
[via Gizmodo via Gadget Lab]