Last year, you may recall SanDisk launched a huge print marketing campaign that featured billboards of people next to the phrase “Sally found her slot” (yes, I know). The idea was simple: First make consumers understand it’s possible to pump music into a phone via memory card. (OK, we got you)… Then try to get them to purchase albums on individual, 1GB cards… for $15 a piece. (Uh, no thanks!).
First of all, if you ask major labels what the real format of the future is, they probably won’t say the microSD, but CMX.
Secondly, they’re pushing a proprietary player and mix cards with 1,000 songs culled from the Billboard Charts, as if that’s appealing on any level.
Here’s what’s completely asinine about this (and forgive me for re-stating much of what Joel’s said previously):
1) A lot of people don’t want to hear just 1,000 “hits.” They want 10,000 micro-hits. Why not give it to them? That’s right, storage is very expensive and hard to come by… Oh wait, no it’s not.
2) NO ONE wants to carry and organize potentially hundreds of little microSD cards. Yes, they are small, which makes ‘em easier to cart around, but even easier to misplace. Let me buy music digitally (with awesome bonus content/videos, etc.), so I can shove the files I want to hear onto a 32GB card.
3) Instead of zero onboard memory for $100, you can get an iPod Shuffle with 4GB of space for $79. If you don’t like the idea of random tracklists, then you can spend $150 for an 8GB iPod nano. Hate Apple? You can pick up an 8GB Zune for $110, which is $10 more than the Sana SlotRadio and won’t require you to fuss with physical cards.
Good luck, SanDisk!