Tweet (#3337785623)

the video for the factor001 bike is totally RIDICULOUS. Link (via @bookofjoe)http://twitter.com/stevenleckart/statuses/3337785623

1. [overunger]

   The music made me think of super ninjas with bio-enhanced suits training in a giant futuristic warehouse with lots of those Zack Snyder slow mo edits.

2. [technogeek]

   Car ads never make sense. Why should bike adds be any less over-the-top?

3. [Mark Crummett]

   OK, what am I missing? What’s ridiculous about this?