LG BL40 Chocolate looks like a 'lil remote control

LG's BL40 Chocolate is longer than most phones, and Gizmodo's John Herman seems disappointed by the first video of it to leak out:

It's been clear since the earliest teases that the BL40 is a streeeeeetched phone, to the point that LG had to design a few special interface elements to take advantage of--or to work around--the screen's odd proportions. But in promo videos, the BL40 just looked a little, I don't know, bigger.

The problem is that it looks too much like a remote control--but is that a bad thing? On the other hand, maybe it appeals to me simply because it's both unusual and simple. The hands-on review is from from Mobiles.co.uk.