Category Archives: branding

The whimsical rationale behind tech’s best branding

Posted on November 12, 2008 by John Brownlee

CIO has posted a pretty good feature (at least for perusal during the standards usually set by groggy, early-morning coffee slurping) about how ten famous technology products were named. Some of them are pretty interesting, like Red Hat Linux taking … Continue reading →

BIC Phone is branding coup de grâce

Posted on July 14, 2008 by Joel Johnson

While I find the implicit message of “toss this when you’re done” here, I have to admit: a pre-paid phone co-branded with BIC, makers of world famous cheap pens and razors, is sort of brilliant. The BIC Phone will be … Continue reading →

“i” before “me” except after WWDC

Posted on June 16, 2008 by Joel Johnson

Adam Lisagor on the significance of Apple’s new “MobileMe” branding: I offer evidence only in my strictly unacademic impressions of the differences between ‘I’ and ‘me’.  For instance, ‘I’ implies activity, a doing and a being of something.  Ideologically, this … Continue reading →

X10: “Honestly, we don’t give a shit about branding”

Posted on April 16, 2008 by John Brownlee

It starts off like any other job interview for a world-class marketing position. Your interviewer is the typical executive of a suburban Seattle gadget company: like most corporate movers-and-shakers, he is wearing workout sweats and a wife-beater at the office, … Continue reading →