AT&T Appeals to Sneaker Culture

The latest of the AT&T spots with the revolving backgrounds are a direct appeal to sneaker culture, including recreations of famous sneaker stores across the globe, from Alife NYC, Undefeated in LA, Motive807 in Austin, and Solebox in Berlin. I'm only a dabbler in sneaker culture—I buy most of my shoes online and won't pay over $100, but I must cop to owning several pair—but I dig the commercial. AT&T is acknowledging part of their audience without trying to act like they're part of it.

AT&T understands Kicks [ via]

Previously: Wes Anderson's AT&T Commercials [BBG]

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