E-Ink's newest segmented display cells are 40 percent thinner and may be cut to any desired shape. The first device to feature them is a wireless key fob from Delphi.
The SDC products are simple digit, icon and alpha-numeric displays, offering exceptional readability in a paper-thin form factor that uses minimal battery power. The new SDCs are 40% thinner with a wider operational temperature range and increased flexibility for repetitive 3-D bends or 2-D conformable solutions. Applications include consumer electronics, PC-accessory, display smartcards, capacity indicators, electronic shelf labels, signage and communications applications. The SDC displays use the same E Ink Vizplex™ technology that is shipping in popular electronic book devices such as the Amazon Kindle, SONY Reader and iRex iLiad.
This sounded radical until I remembered all those old-skool LCD watches, and those handheld games where the crystal elements were shaped like a race car or a karate man.