Again and Again: The OS X desktop as music video

Digital filmmaker Dennis Liu has produced a video for the The Bird and the Bee's lovely single "Again and Again," in which the lyrics, melody and vocals unspool in surprising ways across his Mac's desktop in a beautiful visual harmony... ending in an artfully delightful pimping of the band in question that makes buying the track on iTunes almost hypnotically compulsory.

This is the sort of video that would drive you mad if you had to experience it endlessly looped on the big screen of your local Apple store, yet Liu's film is far, far more brilliant and joyful and effective than any ad campaign Apple's ever done... a wonderful zen fusion between one filmmaker's uncynical enthusiasm for his platform of choice and an adorable little pop song.

Join the Conversation

16 Comments

  1. It’s a wonderful song. The singer is Inara George. She’s the daughter of Lowell George, the late singer of the band Little Feat way back when dinosaurs ruled the earth and music came on 12 inches of vinyl.
    I first heard this song on SOMAFM, chosen for the Indie Pop Rocks feed by Elise Nordling. I have since bought all of the available releases by this band and I play them a lot. I particularly like the charming song “Be My F***ing Boyfriend”.

    http://www.youtube.com/watch?v=frw83nj31N4&feature=related

  2. that was as annoying as a bad blow job. you appreciate the effort. you keep waiting for it to get better… but then it falls flat.

  3. @3 If you were saving that one for a special occasion like this you needn’t have bothered on our account. Really.

  4. sorry if a music video that looked like it was made by a second rate kinetic imaging student reminded me of a toofy bj. boooring. so many more things could have been done with that concept, my (off the cuff) comment included. but i just got up. i’ll try again for your sake. that was as annoying as somebody negatively commenting on someone elses comment in a collective voice. call me juvenile. i am.

  5. I don’t think I’ve ever been so offended by a cool idea. I hope apple was paying somebody off to make that. It started getting bad once they started using the generic itunes visualizer and screensaver, and don’t even get me started about how it ends with the “user” or whoever buying the track off of itunes.

    You want to see cool art done with osx’s desktop, go to chicago and check out a I <3 Presets show... glitch media at its finest.

  6. “I don’t think I’ve ever been so offended by a cool idea.”

    How tremendously fortunate for you to have lived your life to date and experienced nothing more disturbing than this pop song with moving pictures.

    “and don’t even get me started about how it ends with the “user” or whoever buying the track off of itunes”

    Because everyone knows the purpose of a video couldn’t possibly be to induce the viewer to buy something.

    “You want to see cool art done with osx’s desktop,”

    As an independent goal? Absolutely not. And who would?

  7. Works for me. It’s silly, but all music videos are pretty darned silly, and the song isn’t exactly deep itself… Art comes from trying to do something interesting while honoring a set of constraints. This isn’t high art by any means, but it’s a nice light, playful piece.

  8. I finally watched it. It was pretty good,the vocals were nice, the girl is a cutie. But I don’t think I’d go out of my way to see it again.

    I WAS a little let down with the ending. Not too subtle.

  9. Ah, working now. Hmmm. Well, not as bad as I thought it would be — cool idea that seems to give out at the end. But the girl is cute. 🙂

  10. I personally enjoyed it, but that’s because I’m a fan of the bird and the bee.

    @13 That’s not Inara George in the video. It’s probably someone the filmmaker knew and got to lip sync.

Leave a comment

Your email address will not be published. Required fields are marked *