Lifelock CEO: Those claiming my identity's been stolen are wrong


Lifelock CEO Todd Davis was on the Today Show this morning. He's just said that people who claim his identity has been repeatedly stolen are lying. Davis advertises his own social security number as evidence of his firm's identity-protecting services, but last week reports emerged that disgruntled customers were suing Lifelock for false advertising.

"They're not. Those are attempts," Davis said, responding to a list of driving license applications offered by Matt Lauer. "These are some of the 87 people who tried to use my identity ... and were turned away."

The segment's intro narrative said, however, that at least one person had successfully stolen Davis's identity. This would make the CEO one of about 100 customers who the company has failed.

About Rob Beschizza

Follow Rob @beschizza on Twitter.
This entry was posted in Uncategorized and tagged . Bookmark the permalink.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.


More BB

Boing Boing Video

Flickr Pool




Displays ads via FM Tech

RSS and Email

This work is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Boing Boing is a trademark of Happy Mutants LLC in the United States and other countries.

FM Tech