Creative inexplicably names their new sports MP3 player the Zen Krystal

zen-krystal.jpg

Buried deep and secretly over at their Hong Kong site, Creative's latest MP3 player, the Zen Krystal, has been unearthed. The branding sends conflicting messages: part nouveau riche pretension, part lipstick-smeared trailer park trollope.

The moniker becomes even more confusing, though, when you learn that the Krystal is meant as a DAP for the jogging crowd. It will feature a pedometer, much like the Nike+ iPod line. Nothing says calorie-sloughing, artery-bursting, bowel-evacuating physical exertion like "Zen Krystal," does it?

Anyway, naming aside, it looks fine. Or, if not fine, typically okay. Tiny, a 0.7" OLED screen, an FM radio and some built-in games you'll never actually play (including the frenetic craps-shooting sim, "Dice Roll"). There's no release date yet, but the price when translated from Hong Kong Dollars to American Cowboyos is around $87.

Creative Zen Krystal [Official Site - Hong Kong via Gizmodo]

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