Red Scarlet camera cancelled

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Red's Jim Jannard told fans of the forthcoming Red Scarlet, a $3,000-ish HD movie camera, some bad news: it's getting the can. From the Red User forums:

Scarlet... not the same.
We have changed everything about Scarlet because the market has changed and we have discovered a lot of things in the process. We have a new vision.

Wipe you minds of the past announced Scarlet. Forget the design and forget the price. It is all different now. We think you will be surprised. Glad we didn't take any deposits... 🙂

And later, he talked of the replacement:

This will be like getting a second generation camera instead of a 1st generation. Actually, much bigger than that. ...

What we are planning is the right thing to do no matter what. If you do the right thing... you just have a better chance at selling something. Our motivation is doing the best we can 1st. Then we let the success (or failure) be the judge of how well we did.

The decision, Jannard wrote, was made only a few days ago.

Recent months have seen DSLR cameras adding more powerful HD video capabilities, so it's only natural for Red to rejigger its prosumer masterpiece to make sure it remains head and shoulders above those products.

Daniel Browning, a poster at the forums, puts the skeptical case: "I'm not surprised ... Come on: 3K, RAW, 2/3", 120 FPS for $3K? Madness."

Thread [Reduser.com Forums]

About Rob Beschizza

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