The Times reports on the attempted resurgence of Ronco, the company best known for its successful infomercials staring founder Ron Popeil. While the Ronco Acquisition Corporation tries to figure out how to kickstart the brand, the Times offhandedly remembers Popeil's final coup:
It is part of an effort to rejuvenate Ronco, the troubled housewares company that Mr. Popeil sold in 2005 for about $56 million. A group of investors bought it, but promptly started fighting among themselves. Two years later, with a former chief executive suing over mismanagement, the company declared bankruptcy.
The world's greatest salesman strikes again.
But Wait! There’s More! (Again) [NYTimes.com]
Previously • Useless egg cracking device
Related • But Wait! There's More! (Bob Edwards) [NPR]