T-Mobile claims G1 "sold through" despite triple "availability."

T-Mobile, despite tripling "availability" of the Android-powered G1 smartphone, says all of them have "sold through." G1 hits stores on October 22. Here's a note, up at their official site, regarding orders:

Given the great anticipation and the heavy pre-sale demand for the T-Mobile G1 with Google, we nearly tripled the number of phones initially available for delivery on our Oct. 22 launch date, and have sold through them all. However, to accommodate additional T-Mobile customers who want to pre-order a device, they now have the opportunity to place a pre-order through Oct. 21, for delivery at a later date. Also, people can still pre-register on the T-Mobile G1 Web site to be notified prior to launch where they can purchase the device beginning Oct. 22.

The purpose is to encourage us to think they tripled production and then sold it out under pre-ordering, when in fact it's said neither.

Nintendo used to be precise about why it couldn't get Wiis to store shelves. But here, we have "phones initially available for delivery" – and what exactly does "sold through," mean? If it was sold out, they could have said so.

The only thing this note makes clear is that they've consigned them all to retailers.

G1 Pre-Sale Madness: T-Mobile Triples Production, Sells Them All [Gizmodo]

Published by Rob Beschizza

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  1. Typically, “sell in” means sent/sold to retailers, and “sell through” means sold to actual customers.

  2. Umm, James – I came here for a short, self-indulgent rant and now you have both clarified and confused things for me – but I won’t let that stop me.

    What is it with this use of ‘through’?
    In the T-Mobile quote the word is utterly redundant. Why not just ‘…have sold them all’.
    Indeed, why not simply ‘sold out’?

    It is a public communication and utmost clarity must always be a key objective of such communications. T-Mobile’s writers should be get themselves a few lessons in how to write clearly, use fewer words wherever possible and shorter ones in preference to longer ones.

    I equally loathe the usage seen in describing events such as sales which run ‘Monday through Friday’. What’s wrong with ‘Monday to Friday’?

    End of minor self-indulgent rant.

  3. I believe they use “Monday through Friday” to illustrate that you can still get the deal on Friday … “Monday to Friday” sounds like the deal is over at 12:00 am Friday.

    At least that’s my understanding.

  4. We’ve been t-mo customers since before t-mo bought voicestream cellular and have been trying since the day of the announcement to get our names on the list of phone buyers.

    The preorder site, just plain doesn’t work.

    9 times out of 10, the customer preorder link: goes to a regular My TMobile login page. A successful login leaves you with no ability to order a phone.

    The 1 time in 10 that you get the actual G1 preorder login page (https://my.t-mobile.com/Login/?lpg1=MyT_Lin_Kila&dest=https://my.t-mobile.com:443/Promotions/Campaign.aspx?cmp=Pro_Cmp_KilaPresale&WT.mc_t=micro&WT.mc_n=G1_pre-order), invariably gives you a generic Microsoft server “An unexpected error has occurred. We apologize for any inconvenience, please try again later.”

    My wife has called customer support and been told to “just keep trying” – which we’ve both done for multiple days.

    It’s hard to imagine that it’s nothing but simple incompetence at work.

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