Best Buy follows Target's lead with built-in speaker gift cards, but misses the point


By no means is Best Buy's new gift card as cool as the Target digicam gift card of yesterday. While Target's built-in camera allowed for some amount of personalization in an otherwise impersonal and lazy gift, all Best Buy's card does is allow the recipient to use it as a speaker for their iPod.

On one hand, it's nice to see gift cards that do something. On the other, ideally, they'd allow you to do something creative with your gift card: a speaker only is really interesting if you could also record some sort of message on the device to play out of that speaker.

I'm interested in knowing who Target and Best Buy's supplier for these cards is? Sounds like there's a new gift card supplier in town.

Best Buy Gift Certificate Also A Speaker [Best Buy]

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