The New Scientist has the details on Alexander Besher's new multimedia science fiction book, Manga Man, which is deliverable to mobile phones by a strange t-shirt delivery mechanism:
More unusually (at least by Western standards) is that the book is being published direct to mobile phones. Reading novels on mobiles hasn't really taken off over here, but it's all the rage in Japan, where the novels are sent in installments as text messages.
But what grabbed my attention was the bit about scanning a barcode on a T-shirt to be able to read it...
Besher has come up with the sly idea of getting T-shirts printed with a QR code, which when scanned directs people to the website for the novel.
I look forward to increasing sophistication in the cell phone delivery of fiction. Some genius is going to figure out how to do the first literary iPhone ARG one of these days, and he's going to make a million bucks.