TiVo and Domino's recent team-up to allow for the ordering of drinks, side orders and pizza pies through their DVR menu is generating a degree of skepticism, but I think they are halfway to a great campaign.
The trick is to tie the ability to order pizza in with the time with the Tivo's user data. For example, let's say that every Tuesday night at around 6pm, you sit down and watch two hours of stored television: a couple of thirty minute sitcoms, then an hour long episode of some medical whodunnit. It's a ritual.
Right after the first sitcom, Tivo pops in, remind you it is supper time and asks if you'd like to order a pizza: it'll be delivered by the time House starts. Answer "No" or "Never Again" if you want, or cave to the temptation of 18 inches of bubbling cheese and perfectly spiced and cured hog intestine.
I know: some will view this as yet another insidious intrusion into our homes by the Obesity Industry. But that's not the point.... handled well — with a proper network of carriers, intelligent application of TiVo's learning facility and options to turn off the feature in the menu — it could be quite the boon, both to food delivery businesses and couch potatoes.
TiVo delivers Domino [Zats Not Funny]