Ricoh's wind- and solar-powered Times Square billboard

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Ricoh will be installing this $3 million billboard in Times Square (7th and 42nd) that will be powered entirely by wind and solar. If there's not enough sun or wind, explains the Times, the 16 floodlamps that will shine on the unit will simply...turn off.

In Times Square, a Company’s Name in (Wind- and Solar-Powered) Lights [NYTimes.com] (Thanks, Rachel!)

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