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33 Comments

  1. Wow, that was way more suggestive than most modern advertising. Read the text! “…keeps everything warm until you’re ready for action.” “double the appeal of an exotic dish.” Awesome.

    p.s. Richard Deacon was gay. He’s looking at her like, “Honey, you have no chance.”

    p.p.s. My wife said “I didn’t even realize there was an oven in there.”

  2. I set you all a challenge: find me an ad for a cleaning product that doesn’t feature a woman in the main role.
    Its a shame that these kind of stereotypes still persist today.

  3. #4 – I’ve always thought of Billy Mays as the hetero version of Mr. Clean, but you can think of him as your stereotype bustin crusader…

  4. “I set you all a challenge: find me an ad for a cleaning product that doesn’t feature a woman in the main role.
    Its a shame that these kind of stereotypes still persist today.”

    I am sorry. This ad features a gay man staring at a woman drinking a cocktail in an evening gown. what stereotype do you think they are playing on? Why do you assume the woman is in the “main” role? is it “stacked” for her convenience?

  5. I saw this picture somewhere else earlier today and tried to find more on Deacon’s career as a microwave gourmet/pitchman. Found a nice article that’s accompanied by a scary photo

    Here’s another one with a better photo

  6. Despite all the persistent “sex sells” marketing that’s been around for so long, ads these days never seem so strategically stacked and endowed.

  7. Let’s bring back the turtle neck as as fashion item. You go first and I’ll live blog it.
    What is up with this bustedass comments system? Am I me or am I not me?

  8. HOT! I totally have to have one NOW! I wonder why, I mean I don’t even need one, and I don’t even remember what I’m buying…but I have to have it 😛

  9. I set you all a challenge: find me an ad for a cleaning product that doesn’t feature a woman in the main role.
    Its a shame that these kind of stereotypes still persist today.

    What stereotype is in evidence in this ad? Also, I believe most cleaning products are still purchased by women, stereotype or not. Also, this isn’t an ad for a cleaning product.

    /troll success, I guess

  10. “The beauty photographed above, is a total cooking appliance”.

    I think the fact that I immediately assumed they were talking about the woman means that I’ve spent too much time on Encyclopedia Dramatica.

  11. @4, the Tidy Bowl Man, Jolly Green Giant, Mr. Whipple (Don’t squeeze the Charmin), Captain Gordon!

    /this is fun!

  12. Aw crap, two of those were food. But I what about the Maytag repairman? I suppose that’s more a device….

  13. To all the people who are saying Mr. Clean, the Brawny Guy, etc: yeah, but are they actually the ones doing the cleaning? Most of these commercials I see involve the male mascot showing up and handing their awesome products to a woman. Here’s an example on YouTube. It’s debatable who is in the “main” role, but it is clear who the target of this marketing is, and it ain’t the husband (who is usually depicted as an idiot who makes messes or a guy who blithely ignores all of the work his wife is doing and goes around sniffing things; neither gender comes out well here).

    See this video by comedian Sarah Haskins for plenty of examples (and watch some of her other videos, too- she’s hilarious). This ad for an oven isn’t a technically a cleaning product I suppose, but it’s still part of the trend of marketing that tries to make domestic drudgery into some kind of delightful romance that women should be excited to partake in. It’s not trolling to point out that these products are marketed towards women, because women are still expected to cook for and clean up after their families (Sarah has another video called “Feeding Your F**king Family” which is similarly awesome).

    Really, though, the first thing I noticed was how she’s sitting/leaning on that chair. Holy crap, that looks uncomfortable. It’s a really interesting ad, though.

  14. Oh, and the Maytag repairman? Fixes your laundry machine when it breaks. He doesn’t actually do the damn laundry. Man fixing things = gender normative. Find me a commercial where a man is doing the laundry and loading the clothes into the washer, only to have the washer break and overflow. Feeling exasperated, he calls the Maytag Repairwoman and she fixes it, leaving him to do his laundry in bliss. Really, even a commercial where a man’s appliance breaks and he calls the Maytag Repairman would be comparitively progressive. The overall theme of these commercials is that women are supposed to do these chores, but still require the help of men in the form of products and appliance repair.

  15. “I set you all a challenge: find me an ad for a cleaning product that doesn’t feature a woman in the main role.
    Its a shame that these kind of stereotypes still persist today.”

    And tool ads are targeted at men. And little boys play with cars and toy dump trucks. And little boys play with dolls. Oh my God! We have gender divisions in our society! Quick, somebody tell somebody!

  16. I’m going to refer to appliances with respect from now on, so I can increase my chances with the ladies.

    Does anybody remember “tricky tray” from school days besides me?

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