iRex: "Magazine Quality" color e-readers by 2011

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In a PDF press release (PDF Warning: PDF) posted to the MobileRead forums by user HarryT, iRex lays out plans to issue color e-Readers within the next couple of years.

"The ultimate goal of an electronic paper display is to mimic the appearance of pigment on paper. This means more than just bright color, the reflection also has to be diffuse," explained Henzen. "iRex's subtractive color mixing technology will allow us to produce a wide range of colors in high resolution to deliver magazine‐quality color to our e‐reader customers.

Holy grail of digital publishing ahoy! But will it fold? Or, for that matter, stop the vinegar leaking out? [via Slashgear]

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