Number-two MP3 player maker declares, "You can't out-iPod the iPod"


So is SanDisk sitting pretty? Not really. While Harari's flash evangelism has yielded some impressive results, it hasn't addressed his main challenge: SanDisk's core flash memory business is dizzyingly volatile. Because so many companies manufacture flash storage chips, and because the fast-evolving technology has a brief shelf life, the flash market lately has suffered gut-wrenching price swings and whipsawed SanDisk's stock price in its wake.

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