French postal service ad turns a MacBook into a spaceship

In this delightful French TV ad for La Poste, France's national postal service, a man demonstrates the process of mailing a letter online. He reads the instructions, clicks on "send via computer," and then, to his surprise, the computer turns into a spaceship and flies out the window. The simplicity of the concept and the way it's materialized is just great, a rarity in a world full of over-processed commercials.

["Transformers" ad for La Poste via AdFreak.com]

About Lisa Katayama

I'm a contributing editor here at Boing Boing. I also have a blog (TokyoMango), a book (Urawaza), and I freelance for Wired, Make, the NY Times Magazine, PRI's Studio360, etc. I'm @tokyomango on Twitter.
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