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  1. I wanna see one of them have a panic attack and vomit right in the middle of that situation.

    There’s a windows 7? I was just getting used to 6.5.3.

  2. What universe are the MS marketing people from?? That video is so f’in bad. Oh, man.

    [The second video, though, is inspired.]

  3. Am I the only one who couldn’t stop focusing on the timecode on the appliance over the younger woman’s right shoulder?

  4. Ok, so I get that Microsft want more positive word of mouth about their products (like Apple) and that this appears to be an attempt to get that, via these launch parties. But then they’re instantly defeating that positive word of mouth with these unwatchable ‘ads’. “download a fact sheet from the site to help you set up your party” FFS!
    So maybe someone here can enlighten me. Is this JUST to get people talking about Win7…in the all publicity is good publicity stylee, while they subtly play on their own reputation as lame corporate-speak hamstrung marketing know nothings, or do they genuinely think people (other than epic nerds) watch these clips and then hold/attend these launch parties. In other words, have MS just becoming marketing geniuses…or not?
    I am confused about modern life.

  5. Man, I can’t even imagine me and my most Apple zealot-y friends having a “party” for Snow Leopard or a new iPhone or whatever… What cave of ultimate despair did these marketing folks crawl from?

    The recut of the video almost makes me think the first was shot just for remix purposes. INSPIRED.

  6. Last year, the Microsoft Songsmith commercial, with its poorly-disguised MacBook, and the classic line, “Microsoft, huh? So it’s pretty easy to use?”, had me thinking that maybe, despite the connotations of their brand, Microsoft had some extremely clever, self-deprecating humourists working for them. Needless to say, this has completely neutralized that impression and then some…

  7. I’d like to just say that the lighting is atrocious. It’s just awful. Shadows are abounding and the person with the darkest skin has the least amount of light. It’s like they have no money for production out there. Seriously, Microsoft, pay for my plane ticket and I’ll do it for free, this just hurts.

    Also, yes Gabeh, it drove me insane as well, but at least I could tell how long it took them to shoot six minutes of footage.

  8. Congratulations to MS Marketing for the most succesful viral of all time….

    C’mon how many time have you had this forwarded to you? Read on a blog etc.

    You now all know that MS has a new operating system coming out

  9. wow, they made it dorkier. i don’t particularly like apple products, but i’d run a country mile to get away from these ‘people’

  10. There’s definitely something going on between Purple Shirt Lady and the black guy. The geek in glasses is jealous, but too shy to do anything about it. WOOOOHOOO!!! Windows 7!!!

  11. ok, the remix is most excellent. Jeez.

    But, does Win7 installation require a group therapy session? That traumatic?

    Snow Leopard installation takes half an hour, will keep all your old data, (some apps will require new versions) and settings and will not leave you scarred for life.

  12. And then, horrified at the words coming out of her mouth against her will, she grabbed a fistful of cocktail skewers and stabbed her eyes out.

  13. There’s no way. This can’t be serious, it has to be a parody. I don’t want to believe that any marketer could be paid to do this un-ironically.

  14. I never noticed this until now, but the cameraman must STOP WITH THE UNMOTIVATED QUICK JUMP-ZOOMS OR I WILL CUT HIM.

    Also, Cabel Sasser is awesome. Just sayin’.

  15. After seeing this I need someone to please stab me in the face.
    The sad thing is, someone at Microsoft looked at this, not only did they approve it but they also thought it was cool. Staggering thought hey?

  16. I just noticed in the beeped version, because I wasn’t cringing the whole time: The black guy says absolutely nothing through this whole video.

  17. Is the punchline in the third video? Is it dada? Has David Byrne created a live-action follow-up to his PowerPoint experiment?

    (And is David Byrne living part-time in Portland now? He’s been here a lot in the last couple of months.)

  18. Microsoft wants so badly to be Apple, but they just can’t seem to get it right. They want to get people talking about their products, so they make this ad that’s like “please talk about our products.”

    They’re confusing cause and effect. People talk about Apple’s stuff because Apple’s stuff is interesting. Or at least because Apple’s advertising advertising is interesting.

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