French postal service ad turns a MacBook into a spaceship

In this delightful French TV ad for La Poste, France’s national postal service, a man demonstrates the process of mailing a letter online. He reads the instructions, clicks on “send via computer,” and then, to his surprise, the computer turns into a spaceship and flies out the window. The simplicity of the concept and the […]

Video: Making "Living Movie Posters" with a Red One camera

Alexx Henry Photography used Red One cameras to make “living movie posters”, essentially trying to replicate the look of a one-sheet photograph but using video. I don’t know if this is a promo for the Red One, but it’s technical enough that it’s actually really interesting. If nothing else, think of it as advertising that […]

Dystopic online spiritual sequel to Blade Runner uses tools of the dystopic present

“Purefold” will be an online video series developed in conjunction with Ridley and Tony Scott with the central theme “What does it mean to be human?” If that sounds a little bit like one of the major themes of Ridley Scott’s “Blade Runner”, you aren’t just hallucinating unicorns. From Ag8 (the other group involved in […]

Buzz Aldrin, Sally Ride, Jim Lovell for Louis Vuitton

Louis Vuitton is the most worthless, overhyped fashion brand ever to exist, but I can comfortable ignore that for putting three great spacers in their latest ad campaign. I can’t ever imagine owning any LV crap myself, but now I sort of want to see a space suit covered in fleur-de-lis. [via Racked]

HOWTO Sell Surf Wax [Hint: Make It Sexually Explicit]

How do sell a product to a bunch of kids who won’t even use it? SEX. Growing up, all my friends had stickers for Mr. Zogs Sex Wax plastered on our binders, folders and skateboards — even though a lot of us didn’t surf (myself included*). Heck, some people even chewed the wax as gum […]

Ricoh's wind- and solar-powered Times Square billboard

Ricoh will be installing this $3 million billboard in Times Square (7th and 42nd) that will be powered entirely by wind and solar. If there’s not enough sun or wind, explains the Times, the 16 floodlamps that will shine on the unit will simply…turn off. In Times Square, a Company‚Äôs Name in (Wind- and Solar-Powered) […]

Oprah, Amazon, and cockteasing

“What is Oprah’s favorite gadget?” asks this video player on I don’t know the answer because the 24-second clip never actually says. Thanks for making me feel doubly stupid for wanting to know the answer, Amazon. I’ll just go ahead and guess: I bet it’s the Sybian. And there’s one for all of you […]