Zojirushi Rizo: The Rice Cooker That Will Convince the West?

Trends in Japan says that rice cooker manufacturer Zojirushi’s latest model, the “Rizo,” was designed with “the western kitchen in mind.” I’m not quite sure what that means—many rice cookers, including some from Zojirushi, have been available here for a while. I don’t think it’s the design that’s holding them back from mass market penetration, […]